I’m always thinking about: how can I get someone to visit a real space. Online is done so well by so many that to actually succeed in retail you need to build a brand where your main thing is the premises and touching the fabric and smelling the candle—it’s very tactile, all the things I create and make. You see that the ceramics are hand painted, and a plain black shirt is really beautifully made and the buttons are perfect and the silk is the best. For me, luxury is about experiencing the simple, utilitarian and functional, but in a way that feels special.

I’m always looking to simplify my life. I create easy with elevated essentials, beautiful classics and well-made pieces, it’s really easy to do anything with them.” I’m always looking to simplify my life. I create easy with elevated essentials, beautiful classics and well-made pieces, it’s really easy to do anything with them.” I’m always looking to simplify my life. I create easy with elevated essentials, beautiful classics and well-made pieces, it’s really easy to do anything with them.” I’m always looking to simplify my life. I create easy with elevated essentials, beautiful classics and well-made pieces, it’s really easy to do anything with them.” I’m always looking to simplify my life. I create easy with elevated essentials, beautiful classics and well-made pieces, it’s really easy to do anything with them.”

I’m always thinking about: how can I get someone to visit a real space. Online is done so well by so many that to actually succeed in retail you need to build a brand where your main thing is the premises and touching the fabric and smelling the candle—it’s very tactile, all the things I create and make. You see that the ceramics are hand painted, and a plain black shirt is really beautifully made and the buttons are perfect and the silk is the best. For me, luxury is about experiencing the simple, utilitarian and functional, but in a way that feels special. Which really ties in with Mejuri, because it’s not trying to be overly designed or be a statement, it’s just trying to be really beautiful and easy and essential